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Featured projects
Featured projects


Combating Decision Fatigue in an Era of Overwhelming Choice
Cross-functional collaboration
MVP
Extensible design
In today's world of overflowing streaming services, users often experience decision fatigue while browsing content. Through user research and iterative design, WatchBuddy increased user confidence in choosing content by 30%.
VIEW CASE STUDY ↗


Fostering Peer Support and Wellbeing for Nurses Through Anonymous Connection
End-to-end application
Privacy protection
AI moderation
Masked addresses nurse burnout by creating an anonymous online community. AI moderation ensures a safe space for nurses to connect, share struggles, while protecting patient privacy.
VIEW CASE STUDY ↗


A User-Centered Redesign that Welcomes Newcomers and Boosts Enrollment
Responsive design
Redesign
Conversion rate optimization
By revamping the website’s information architecture and streamlining the booking process, we’ve opened the door to a wider audience and made pottery classes more accessible than ever.
VIEW CASE STUDY ↗


Designing a Live NYT Games Features for a More Engaging User Experience
Feature addition
Gamification
A/B testing
Explore the design of a live competition feature within the NYT Games app, leveraging the concept of gamification to foster a more social and engaging user experience.
VIEW CASE STUDY ↗


Combating Decision Fatigue in an Era of Overwhelming Choice
Cross-functional collaboration
MVP
Extensible design
In today's world of overflowing streaming services, users often experience decision fatigue while browsing content. Through user research and iterative design, WatchBuddy increased user confidence in choosing content by 30%.
VIEW CASE STUDY ↗
Fostering Peer Support and Wellbeing for Nurses Through Anonymous Connection
End-to-end application
Privacy protection
AI moderation
Masked addresses nurse burnout by creating an anonymous online community. AI moderation ensures a safe space for nurses to connect, share struggles, while protecting patient privacy.
VIEW CASE STUDY ↗




A User-Centered Redesign that Welcomes Newcomers and Boosts Enrollment
Responsive design
Redesign
Conversion rate optimization
By revamping the website’s information architecture and streamlining the booking process, we’ve opened the door to a wider audience and made pottery classes more accessible than ever.
VIEW CASE STUDY ↗
Designing a Live NYT Games Features for a More Engaging User Experience
Feature addition
Gamification
A/B testing
Explore the design of a live competition feature within the NYT Games app, leveraging the concept of gamification to foster a more social and engaging user experience.
VIEW CASE STUDY ↗


SAY HELLO: annaxli126@gmail.com
SAY HELLO: annaxli126@gmail.com
© Anna Li ✿ 2024
© Anna Li ✿ 2024